We use exclusively the Ecuadorian Nacional Arriba Fino de Aroma cacao, known as the finest in the world for its special flavor and aroma. Most of our cocoa comes the association UOPROCAE (Union of Producers of Cacao Arriba de Esmeraldas) that unites 400 cacao producer families and seven grassroots associations in the province of Esmeraldas. UOPROCAE is recognized for its excellent fermentation processes and exceptionally fruity cacao aroma. We are expanding our origins and work also for example with cocoa from Zamora, which is recognized as the true origin of cacao.
In cocoa farming a polyculture system is used, in which cocoa crops are combined with other plants and species. This creates a diverse ecosystem that hosts a large variety of insects and birds and helps to nourish the soil in an ecological and sustainable way.
Olmedo Castro Jama is the president UOPROCAE and he also represents a smaller association called APROCAN. Olmero himself is a cocoa producer and owns the Ponderosa farm of 2 hectares.
Francisco Peñarrieta is responsible of the commercial activities of UOPROCAE. He administrates the association and manages client relationships.
RECOGNITION FOR A QUALITY COCOA
The vast majority of cocoa in the world is treated as a raw material, a "commodity", which is traded on stock exchanges. a treatment without mystique for a product that deserves a lot.
Our purchases of cocoa are handled based on their physical and organoleptic quality with much higher prices than what the bags establish at even better prices than those offered by some Fair Trade organizations.
One of the things we have learned about the market since we worked, more than ten years ago, with the brother of cocoa, coffee, is that a moral and material recognition of quality yields fruits that only multiply the virtuous of a producer relationship -industrializer We handle the price information and origin of the cocoa in a transparent way so that anyone who needs this information can obtain it. For us, it is very important that the consumer is aware of all the work behind them, and also of the positive impact generated by their purchase decision.
The Cocoa producers we work with want to make the best possible Cocoa. A fair price allows them to know that what they do is sustainable, that guarantees in a sustainable way to have a decent life: with access to education, medicine, home, food, and leisure. Our duty as processors, is to potentiate this cocoa in the best way to take advantage of all its capacity to develop complex and pleasant aromas. We achieve this with a deep knowledge of cocoa and the appropriate process to highlight its virtues
The philosophy behind this business model is based on the belief that the real business is not the exchange of merchandise for money only, but the relationship between human beings.