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ABOUT US

Our Mission

The mission of Hoja Verde is to produce the best Ecuadorian chocolate of the Ecuadorian Arriba Nacional Fino de Aroma cocoa in its country of origin and to connect the cocoa producer with the consumer through total traceability. We promote the culture of bean-to-bar chocolate whilst enhance the cacao producers´ quality of life.

OUR HISTORY

The mission of Hoja Verde is to produce the best Ecuadorian chocolate of the Ecuadorian Arriba Nacional Fino de Aroma cocoa in its country of origin and to connect the cocoa producer with the consumer through total traceability. We promote the culture of bean-to-bar chocolate whilst enhance the cacao producers´ quality of life.

Hoja Verde Flowers is a company that produces and exports Ecuadorian roses. The company has an excellent reputation worldwide for the quality of its flowers and its social and environmental responsibility. In 2008, the Letort family decided to enter the world of chocolate because they saw huge potential in this product that they could export along with flowers. This is how Hoja Verde Chocolate was born.

<h3>Eduardo Letort</h3>
Representative of the Letort group, founders of Hoja Verde

Eduardo Letort

Representative of the Letort group, founders of Hoja Verde
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<h3>Isabel Pallares y José Nicolás Vélez</h3>
Founders of Café Vélez

Isabel Pallares y José Nicolás Vélez

Founders of Café Vélez

Café Velez was created in 2007 by Nicolás Vélez and Isabel Pallares. This visionary couple wanted to enhance the quality of Ecuadorian coffee and better the prices paid to farmers. Today, Café Vélez is one of the best-known coffee brands in Ecuador and generates income to several coffee producer families around the country.

Café Velez was created in 2007 by Nicolás Vélez and Isabel Pallares. This visionary couple wanted to enhance the quality of Ecuadorian coffee and better the prices paid to farmers. Today, Café Vélez is one of the best-known coffee brands in Ecuador and generates income to several coffee producer families around the country.

<h3>Roque Sevilla</h3>
Entrepreneur of the field of insurance and tourism.

Roque Sevilla

Entrepreneur of the field of insurance and tourism.
<h3>Daniel hidalgo</h3>
Businessman florist

Daniel hidalgo

Businessman florist

Daniel Hidalgo has over 30 years of experience in the flower business. He believes firmly to the potential of Ecuador due to its privileged geographical location and motivated people. Daniel has successfully turned the competitive advantages of the country into business opportunities. Currently he leads a renewable energy project that uses the eternal sunlight of the equator to create solar energy.